The Best Practices for User Experience in eCommerce are designed to delight your customers, ensuring that they get that “feel good” factor that makes them buy your products. Few customers buy products because they are “better” than others; they buy them based on emotion. By incorporating these principles of User Experience into your web design, you can increase the chances of achieving an incredibly positive user experience.
Personalization
When it comes to eCommerce, personalization has become the cornerstone of eCommerce store optimization. Not only can this strategy help create a personalized shopping experience for your customers, but it can also help you gain valuable insights into their interests. The importance of personalization cannot be overemphasized, as it is a great way to generate customer loyalty. According to a recent study by Evergage, 45% of organizations attempt to personalize their homepage.
Today, the only way to retain a customer in the eCommerce world is to provide a superior user experience. Despite the fact that customers spend hours navigating online, the quality of their shopping experience can make or break a company. In fact, 88% of online shoppers say they would not buy anything from a website they found to be ineffective. While creating a winning user experience is not an easy feat, following best practices will help you create a better shopping experience for your customers.
Navigation
When it comes to best practices for eCommerce websites, aside from working with a trusted
ecommerce SEO agency, navigation is a key area. 90% of E-COMMERCE sites do not clearly highlight the current scope in the main navigation. Furthermore, a majority of these sites perform only mediocrely on category pages. Of these sites, 3 are considered broken. Here are some tips to make your website more user-friendly. Here are 3 common mistakes that eCommerce sites make.
Avoid using generic drop-down menus. Rather, make all product categories visible at the top level of the main navigation, and make them readily accessible on mobile devices. In addition, keep in mind that 36% of sites promote the selection of too-specific categories in drop-down menus. In contrast, a site like IKEA makes it easier for users to select the wrong category by adding sub-subcategories, leading to premature selection.
Breadcrumbs
Breadcrumb navigation is a good way to guide users through a web page. These navigation paths can be displayed on product pages, allowing users to navigate back to the category or product they originally came from. The best place to include breadcrumb navigation is the page that is easiest for a user to access. Here are some examples of how breadcrumbs can benefit your eCommerce site.
Breadcrumbs make your website visually appealing and take up little space on a webpage. Visually pleasing design often means a better user experience. These navigation links are very easy to implement, fit seamlessly into the design of your website, and provide significant benefits to users. To see how breadcrumbs can improve your user experience, download our free white paper today. We’ll discuss the benefits below. Once you’ve downloaded the document, it’s time to add the navigation bars.
Organization
The overall experience a customer has while shopping online is called the user experience. Unfortunately, this concept is undervalued and rarely invested in by eCommerce companies. In response to this trend, many of them simply copy what their competitors do and hope their efforts will resonate with customers. In contrast, user experience design is crucial to the success of a website. Fortunately, there are some best practices to follow in order to ensure a positive user experience across all devices.
A positive user experience is the most important part of the eCommerce experience. It can increase revenue dramatically, but most small businesses leave this to chance. Fortunately, there are some best practices you can apply to your website design. For example, Hick’s Law states that the more choices the user has, the longer it takes to take an action. By incorporating a clear, simple, and easy-to-understand design, users can get the information they need quickly and easily.
